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About Us

Our Story

Our Journey

Small World's exciting journey started with only a dream and a suitcase packed full of fabric samples. Almost three decades later, Henry Rawson's unwavering passion and drive has shaped the business into a flourishing and formidable team. We are proud to be one of the leading textiles design, manufacturing and sourcing companies in the world.

Established in 1994, Small World has now grown to be a go-to for the latest textiles and tabletop innovative, expert cateogry understanding and unsurpassed product quality. This is all underpinned with a steadfast commitment to safeguard the environment through our various sustainability programmes.

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1993

Henry heads to Hong Kong to pursue his dream

1997

Set up Weihai office

2002

Success of first manufacturing partnership

2003

Small World’s 1st trade show

2006

Design & build of Interman factory

2006

Set up South Africa office

2007

First sourcing office established for Dunelm

2010

Set up Canada office

2011

2nd phase of solar panel & investment of carbon offset

2012

Set up Australia office

2013

Set up UK office

2013

Bluebellgray brand launched globally

2014

Set up Germany office

2014

Product Category Expansion - Tabletop

2014

Set up New Zealand office

2014

MM Linen brand launched in New Zealand & Australia

2014

Carbon Neutral status achieved

2016

Sustainable fabric packaging launched

2018

Sainsbury’s recycled curtain launched

2020

Helped in COVID crisis, providing 27 million masks to SA, Canada and UK

2021

Avalana brand launched

2022

Pure Table Top achieves B CORP Certification

2022

John Lewis recycled bedding launched

2023

Purer recycled tabletop launching...

2025

Circular Economy

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